by: James Salerno
The recent Google Panda update has raised the bar not only for SEO
experts but also for web designers. It’s getting tougher and tougher to
rank well and that means that you really have to pay attention to all
designing and Google ranking factors. When we do this, search engines
rewards us because we are rewarding our audience and providing them with
the information and experience they are looking for. The following
points will help you to make your website panda proof:-
1. Content is key:The Panda algorithm update emphasizes providing
assurance only on websites that contain unique and useful content. This
will help users better find content relevant to their search. If you
provide web page content that is unique, relevant, high quality and
preferably 1000+ words, your site will likely be rewarded with improved
rankings and therefore, increased traffic.
2. Above the fold design: Narrowing your header images, removing header
banner images and pushing more content onto the top of your site will
help with Panda.
3. Web Page indexing: A website with more than 100 web pages and maximum
pages indexed by Google would be considered as a Panda friendly website.
4. Page rank: Page rank is still one of the most important factors.
PageRank is an independent measure of Google’s perception of the
quality/authority/credibility of an individual web page. It does not
depend on any particular search phrase. Google conveniently reports this
as a number from 0-10 (10 being the best).
5. Check your Domain registration: Domain registration for five years
helps to enhance authority points. This is a small tip, but every little
bit helps.
6. Webmaster tools: It enables webmasters to get a better idea of what
Google “thinks” about their web sites, how the Google “spider” sees
them, and what improvements could be made.
7. Social media proof: Google Panda takes social media trends seriously
and content that is loved by social media sites like Twitter and
Facebook gets better position in search engines.
8. Optimize for Fast Load Times: Avoid flash, single background images in
the website. Google tends to favor sites that are snappy, quick, and
fast.
